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What brands can learn about content and COVID-19 from #SNLAtHome

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Live from New York, it’s Saturday night! This line, signaling the end of the Saturday Night Live cold open and start of a new episode, has marked weekends for 45 years. It’s also marked many laugh-filled moments for me personally as I watched reruns with my mom at a horribly inappropriate age. Unfortunately, as COVID-19 (coronavirus) took hold of the world — and especially of New York City, the home of SNL — production of the NBC staple came screeching to a halt. With social distancing orders in place, the SNL cast couldn’t be together, let alone welcome an audience,...

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What brands can learn about content and COVID-19 from #SNLAtHome

Posted by admin on

Live from New York, it’s Saturday night! This line, signaling the end of the Saturday Night Live cold open and start of a new episode, has marked weekends for 45 years. It’s also marked many laugh-filled moments for me personally as I watched reruns with my mom at a horribly inappropriate age. Unfortunately, as COVID-19 (coronavirus) took hold of the world — and especially of New York City, the home of SNL — production of the NBC staple came screeching to a halt. With social distancing orders in place, the SNL cast couldn’t be together, let alone welcome an audience,...

Read more →