News — Backpacks
Sometimes, but not often, brands will think outside of the box
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When they really push boundaries and don’t hang on to the tried and true traditions, the results can lead to real innovation. In this case, Xcube Design out of Los Angeles began thinking outside… the shell. Or maybe we could say, inside the shell? To pull this off successfully, serious experience is necessary. And these folks have a Red Dot design award and an iF design award under their belt. A bit like Thomas Keller experimenting with a brand new cuisine using all-new techniques… we’re confident it’ll taste great. Xcube Design appears to be the first brand to execute this...